The only tool that measures
the strength of your marketing.

Understand the signals behind your score and how to lift them.
MacBook mockup
We've already scanned 500+ Top Brands
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Marquee Icon
Features

How do we do it?

Most businesses don’t truly know how their marketing is performing.
Analytics only tell part of the story.
Mockup

Scan

InsightJoy reviews your website and online presence each month.
Mockup

Score

We score your brand and marketing across 9 groups and 27 metrics.
Mockup

Improve

You get clear insights, strengths, weaknesses, and actions to take next.
Features

The 9 Groups that Define your Marketing

We break your score into nine core areas from familiarity and connection to cohesiveness, trust, innovation, and more.

Familiarity

How easily your audience recognises and understands your brand.

Connection

How well your content engages and emotionally resonates.

Strategy

How well your marketing aligns to goals, audience, and positioning.

Reputation

Your public trust, credibility, and social proof signals.

Cohesiveness

The consistency and alignment of your brand across platforms.

Impact

How clearly you stand out and communicate your value.

Innovation

How modern, adaptable, and forward-thinking your brand appears.

Engagement

How your audience interacts, follows, and responds to your presence.

Accessibility

How usable, accessible, and welcoming your brand is across channels.
Features

Insights & Recomendations

We tell you why your score is what it is and what you can do next. Each month, you’ll receive updated insights and recommendations tailored to your biggest opportunities.
Dashboard mockup
Dashboard mockup
Features

Industry & Global Comparisons

Your score becomes even more meaningful when you compare it to similar businesses.InsightJoy shows how you rank against your industry and global averages.
Features

Awards & Badges

Every month, high-performing brands unlock new badges. Pro users are automatically entered into our monthly and annual awards celebrating top performers across industries.
Dashboard mockup
Features

Who it is for

InsightJoy blends data, psychology, and design to create a brand analysis experience that motivates real improvement.

Marketing Teams

InsightJoy gives teams a clear monthly measure of how their efforts land.

Founders

Leaders who wear ten hats and don’t always have time to understand the finer details of marketing.

Marketing Leaders

Heads of marketing and CMOs who need a high-level view of performance without deep dives into analytics every week.

Agencies

Creative and strategic partners who want a consistent, objective way to measure the impact of their work.

Here are some frequently asked questions

Faq Question Icon
Is my data safe?

Yes. InsightJoy only analyses publicly available information, the same content anyone can access on your website or social profiles. We never access private accounts, analytics, logins, or anything behind a password.We don’t store sensitive data, and your reports are private to you and your team unless you choose to share them.

Faq Icon
Faq Question Icon
What exactly does InsightJoy scan?

First and foremost, we scan your website, then we scan your social media (we find this from your website) and then any other relevant publicly available data.

Faq Icon
Faq Question Icon
Do you access private accounts or analytics?

No, never. This is strictly beyond what InsightJoy's goal is. Our goal is to analyse your publically available brand and marketing.

Faq Icon
Faq Question Icon
How is my InsightScore calculated?

InsightJoy has a unique scoring methodology created and designed by us. We are in the process of building a documentation site for everyone to understand how we calculate scores.

Faq Icon
Faq Question Icon
How long does the scan take?

Typically 5-10 minutes.

Faq Icon
Faq Question Icon
What do I get for free?

Free users get their InsightScore monthly, they also get downloadable badges, report summary and a few brand strengths.

Faq Icon
Faq Question Icon
What’s included in Pro?

Pro users get their InsightScore, all group scores, all individual metric scores and group level strengths, recommendations, gap analysis. They also get entry to our monthly and annual awards.

Faq Icon
Faq Question Icon
Can my score change or go down?

Yes, just like a credit score your score will reflect changes to your brand and marketing monthly.

Faq Icon
Faq Question Icon
Can I track more than one brand?

Not on the same account, yet! This is a feature we'd love to add.

Faq Icon

Start improving your  marketing today

Get your InsightScore in under 20 minutes. 2 minute onboarding, 5-10 minute scan.

iPhone mockup
Our blog

Latest blog posts

Tool and strategies modern teams need to help their companies grow.
Awards Announcements

Upcoming December 2025 Monthly Awards

Celebrating the Top Performing Brands of December 2025
Samuel Donnelly
December 10, 2025
5 min read