Most businesses don’t truly know how their marketing is performing. Analytics only tell part of the story.
Scan
InsightJoy reviews your website and online presence each month.
Score
We score your brand and marketing across 9 groups and 27 metrics.
Improve
You get clear insights, strengths, weaknesses, and actions to take next.
Features
The 9 Groups that Define your Marketing
We break your score into nine core areas from familiarity and connection to cohesiveness, trust, innovation, and more.
Familiarity
How easily your audience recognises and understands your brand.
Connection
How well your content engages and emotionally resonates.
Strategy
How well your marketing aligns to goals, audience, and positioning.
Reputation
Your public trust, credibility, and social proof signals.
Cohesiveness
The consistency and alignment of your brand across platforms.
Impact
How clearly you stand out and communicate your value.
Innovation
How modern, adaptable, and forward-thinking your brand appears.
Engagement
How your audience interacts, follows, and responds to your presence.
Accessibility
How usable, accessible, and welcoming your brand is across channels.
Features
Insights & Recomendations
We tell you why your score is what it is and what you can do next. Each month, you’ll receive updated insights and recommendations tailored to your biggest opportunities.
Features
Industry & Global Comparisons
Your score becomes even more meaningful when you compare it to similar businesses.InsightJoy shows how you rank against your industry and global averages.
Every month, high-performing brands unlock new badges. Pro users are automatically entered into our monthly and annual awards celebrating top performers across industries.